Promotional Products: A Conversation with Jeff Gordon of BrightWise

Fair Winds Interviews

Nov 25 2021 • 25 mins

💡 Looking for ideas to impress your prospects?

📋 Marketing campaigns take a lot of touches to get reaction, so adding promotional products to the mix increases impact, while changing up routines of emailings and social media.

📺 Watch my interview with Jeff Gordon, CEO of BrightWise, a promotional merchandise company, as we discuss the brainstorming process that leave a lasting, meaningful impression.

📥 Offline direct mailings make cost-effective interactions. Listen as Jeff addresses some item options that make a statement as well as workarounds for shipping delays, such as buying USA-made premiums.

📖 Learn: ✧ How promotional products are part of relationship and direct response marketing ✧ Ways to measure ROI for direct mailings ✧ Timing for your events with promotional products ✧  How they are much more than “giveaways”

💡 Want a pro to help brainstorm your next great idea? Reach out to Jeff Gordon at BrightWise: 888-794-6252 https://brightwise.com

Promotional concepts are just part of a great direct response or performance marketing program. I write about online and offline channels in my book: "Rockin' ROI: How to Bootstrap Ecommerce with Performance-based Marketing" at https://amazon.com/author/jancarroza.

Let's connect! https://jancarroza.bio.link.

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