The Secrets of Scent Marketing – How Smells are Manipulating Your Behavior
Disneyland has “smellitizers” that stealthily blow aromas to intensify visitor’s sensory experiences and create lasting memories! And Disney isn’t alone in this over 40-billion-dollar mechanization of our sense of smell. Celebrities, auto manufacturers, insurance companies and even the military have employed scents to influence people’s behavior, without them even realizing it. Really, no really!
To help Jason and Peter understand the enormous impact of the communal and commercial use of scents, they enlisted Dawn Goldworm, an internationally recognized olfactive expert.
Commonly referred to as a “nose” Dawn has more than 20 Years of experience designing fragrances for luxury brands such as: American Express, Lady Gaga, Mercedes Benz, Fendi, Ritz Carlton, Valentino and many more.
She also possesses a rare ability called “synesthesia” which blends her sense of sight, touch, sound, and smell, and is her secret weapon in designing unique and innovative scent creations.
IN THIS EPISODE:
- Explaining “synesthesia” and the intertwining of 5 senses!
- Cell phones that emit odor?
- How scent marketing can increase sales up to 300%!
- The psychological process of creating Lady Gaga’s signature smell.
- Artificial smells can unknowingly manipulate employee’s productivity.
- Successful and disastrous scents used by the military.
- The only smell humans universally like and the one we all dislike.
- Dawn smells what you can’t…including who you’ve been with last night.
- How Walmart accommodates “sensory-sensitive” shoppers.
- Certain scents that can reduce stress during MRI’s.
Googleheim and the Olfactory Challenge!
FOLLOW DAWN:
Instagram: @dawn_goldworm & @12.29scent & @scentforgood
Twitter: @DawnKiren
Web: 1229scent.com
Dawn’s TED Talk: How to control emotion and influence behavior
FOLLOW REALLY NO REALLY:
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See omnystudio.com/listener for privacy information.
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