"In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way consumers discover and purchase products, and how brands can leverage the power of influencers to drive meaningful revenue growth.
Vinod shares his insider insights on building effective influencer campaigns, the importance of fostering authentic ambassador relationships, and why creating top-of-funnel awareness is critical for success. You'll also hear his take on the latest trends in social commerce, including AI's impact on marketing efficiency, TikTok's growing dominance, and the game-changing potential of live-stream shopping.
Whether you’re a business leader looking to unlock new revenue streams or a marketer eager to stay ahead of the curve, this episode is packed with actionable strategies to help you thrive in the ever-evolving world of social commerce."To learn more about Kerry Curran and the RBMA: Revenue Based Marketing
Advisors, go to www.revenuebasedmarketing.com and be sure to follow us
on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing
Advisors Profile.
If you're in the market for a Fractional Chief Marketing Officer or
Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is
also available for speaking, panel moderation, and other professional
presentation services. For services and contact information check out
the RBMA: Revenue Based Marketing Advisors website here.
B2B business development has become increasingly complex, with companies
finding it harder than ever to drive growth.
One of the biggest challenges?
Many organizations have shifted their investments down the funnel—hiring
more sales and BDR resources—while pulling back on marketing. Yet, buyer
behavior has evolved in the opposite direction.
Today, buyers are forming their shortlists and making decisions before
ever speaking to a sales rep. This means if your brand isn’t investing
in marketing, you’re not even making it into their consideration set.
To grow revenue, companies must excel across four critical stages:
✅Awareness: They must have heard of you
✅Affinity: They must like you and believe you can solve their challenges
✅In-Market: They must be ready to buy
✅Engagement: Then they talk to your sales team, who still needs to beat
the competition and win the deal
At RBMA: Revenue Based Marketing Advisors, we help businesses scale
growth effectively and efficiently. We build and optimize your
end-to-end marketing and sales infrastructure—from brand development to
sales training—delivering:
- Increased high-quality lead volume
- Shortened sales cycles
- Improved close rates
I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20
years of experience in marketing and business development, I’ve
consistently driven double- and triple-digit revenue growth. My unique
expertise bridges both disciplines: as a CMO who understands sales and a
CRO who understands marketing.
I specialize in helping B2B scale-ups and mid-market agencies, tech, and
services transform their growth strategies.
Let’s set up a call to identify areas of opportunity in your growth
infrastructure and get your business on the path to increased revenue in
2025.