Julie Barbier-Leblan is the Chief Executive Officer at Merit Incentives.

Julie is an award-winning CEO and entrepreneur with a demonstrated history of working in Europe and in developing markets.

Barbier-Leblan is the founder and CEO of Merit Incentives, a B2B technology company with offices in the U.A.E., Saudi Arabia, Singapore, Egypt, and the U.K.

Merit Incentives has a network of over 5,000 partner brands across 100+ countries. Its clients include Riyad Bank, Vodafone, HSBC, Etihad Guest, and Amazon.

Barbier-Leblan is also a cofounder and member of the Women in Incentives Network.

She holds the Entrepreneur of the Year Incentives Awards 2019, her company was Listed by Forbes ME as one of the Top 12 rising companies in the Middle East in 2022 and as one of the 100 Top innovative Start-Ups in the Arab World in 2017 as well as winner of the French Creative Entrepreneur award in 2016 and 20 Women Behind Middle Eastern Tech brands 2022.

Her work is focused on Gifting, Rewards, E-card technology, Loyalty and Incentives programs.

Website: https://meritincentives.com/

Website: https://rewardsby.com/