Blake Collier and Matt Ruff talk to Joanna Popper about HP’s own interests in the development of VR/AR—especially in the realms of location-based entertainment. We talk about what the effects of the technology are on a global scale and the intentions of the creators versus the intentions of the users and how those things sometimes (or often) diverge.

Joanna Popper is a Hollywood and Silicon Valley media executive. She is HP’s Global Head of Virtual Reality for Location Based Entertainment. Prior she was EVP of Media & Marketing at Singularity University and VP Marketing at NBCUniversal. Joanna developed a TV show partnership with NBC and Singularity University for a new TV series on technology and innovation.

Joanna was selected as “50 Women Can Change the World in Media and Entertainment,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” “101 Women Leading the VR Industry” and is on the Coalition for the Women in XR Fund.