The pensions industry’s been working hard on public engagement in recent years.

The first Pensions Engagement Season in 2022 used rapper Big Zuu as its poster boy in a bid to make people sit up and listen and ‘pay their pensions some attention’.

The second Pensions Engagement Season has just taken place – and we wanted to find out if the campaign is striking the right note. Is it having an impact?

Phil Brown’s been speaking to two people behind it: Hetty Hughes from the Association of British Insurers and Joe Dabrowski from the Pensions and Lifetime Savings Association.