Launching new products can be massive wins for a brand, but on the flip side they can be super detremental to the brands identity and cashflow.

On this week's episode listen as Mark and Trevor talk about well known brands launched new products and failed miserably vs brands who did it and succeeded very well.

We touch on the volatile landscape of changing target audiences, using comedian Matt Rife's recent controversy as a case study. We discuss the potential pitfalls of such shifts, examining the repercussions on a brand's reputation and success. In a world where pleasing everyone can be an uphill battle, it's crucial to remain authentic to your audience. Buckle up as we zoom into an episode packed with lively discussions and unique insights.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump