Let's face it if you're a brand in today's day and age chances are you're not driving as much organic traffic as you once were or as you want to be...

But why is that?

The content creation game has changed throughout the years and most brands cant seem to keep up with those changes so they rely so heavily on paid ads to keep the traffic coming in.

Well this episode is gonna change the way you think. We've been watching Leo Olsson crush it for the different brands he's been working with for the past couple years. He's been responsible for increasing his companies social following organically up to the hundreds of thousands of followers.

In this episode we talk about two critical things for brands to understand in 2024:

1. What kind of content creation hits for brands and how to create it
2. How to hire and find the right people to come in and help you create that content

This is a must listen to episode. If we want to win in 2024, we have to find ways to drive more organic traffic to our website. Content creation is a massive vehicle to do that. Go give it a listen.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump