It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so back to square one they go for a total rewrite.

What's your approach when this happens to you? You might think you have only two choices here: pantsing, which is winging it, or plotting, which is to focus on the external plot.

Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think).

Lisa Cron is the author of Wired for Story, Story Genius and most recently, Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Her video course, Wired for Story: How to Become a Story Genius can be found at CreativeLive.com, and Writing: The Craft of Story at Lynda.com.

Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. She spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. She has also served on the faculty of the School of Visual Arts MFA program in visual narrative and, since 2006, has taught in the UCLA Extension Writers’ Program. In her work as a private story coach, Lisa works with writers, nonprofits, educators, and organizations helping them master the unparalleled power of story.

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