Customer vs Beneficiary

Not-for-Profit on Purpose

May 1 2024 • 6 mins

As a not-for-profit, are you clear on who your customers and beneficiaries are? In my experience, those that are clear on this perform better overall in terms of sustaining their organisation and delivering long-term impact.

In this video we’ll discuss customers and beneficiaries from both a for-profit and non-profit viewpoint. It’s useful to reflect on how they're different and why that might be a consideration for you.

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If you have any questions, are in the process of starting up an NFP, or interested in becoming an NFP CoSec, feel free to contact me on LinkedIn.

If it is of interest, join us for the NFP Governance Rendezvous, a free online event for NFP CEOs, Directors and CoSecs, or anyone aspiring to these positions; or just wanting to learn more about governance in the NFP space. Click here to learn more about upcoming Rendezvous.

Visit the downloads page to access helpful accounting spreadsheets, templates and budgets.

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