The Importance Of Building a Relationship With The Product Team With Melissa Moody

Jan 31 2024 • 40 mins

Melissa Moody, a full-stack marketing executive and entrepreneur, discusses the importance of human-centric marketing and putting the human at the center of sales and marketing. She shares her journey from a large tech company to the startup world and the power of knowing when to make a career move. Melissa also talks about her passion projects, including the Two Pizza Marketing podcast and Wednesday Women, which aims to raise the visibility of extraordinary women leaders. She emphasizes the importance of doing the work and taking action to achieve success. In this conversation, Wesleyne and Melissa discuss the importance of helping others and the abundance mindset in business. They also explore the idea of unstuck sessions and how they can benefit entrepreneurs. The conversation concludes with a discussion on how to connect with Melissa.

Takeaways

Human-centric marketing focuses on understanding and connecting with the audience on a personal level.
Putting the human at the center of sales and marketing involves considering the individual's needs, preferences, and communication styles.
Knowing when to make a career move is essential for personal and professional growth.
Passion projects can provide fulfillment and opportunities to make a positive impact. Helping others without expecting anything in return can lead to valuable connections and opportunities.
Embracing an abundance mindset allows for collaboration and success for everyone.
Unstuck sessions can be a helpful way to provide guidance and support to those in need.
Experimenting with new business models and approaches can lead to innovative solutions.

Chapters

00:00

Introduction and Background

03:30

The Importance of Human-Centric Marketing

09:16

Putting the Human at the Center of Sales and Marketing

15:04

Knowing When to Make a Career Move

18:19

Transitioning from a Large Tech Company to a Startup

25:06