Today’s guest Dano Ybarra is an international speaker and best-selling author of

Guiding Your Raft, 17 Lessons in Leadership to Safely Guide Your Business Through Calm and Tumultuous Waters

As co-founder of a start-up, he led them to a unicorn exit.

When Steve Jobs was asked to reinvent Apple, he tapped Dano on the shoulder to help him sort out his channel. Dano presented the plan to launch $60B/year Apple stores. Dano has launched businesses in 15 countries around the globe, is an expert in starting and growing businesses domestically and internationally and has spoken to audiences across 8 countries from dozens to thousands in attendance. He currently helps companies grow as a fractional chief revenue officer. Dano has a Bachelor of Science in Computer Science.

Takeaways:

~"BOD: The Three-Step Magic to Solve Problems”. Baseline, identify the biggest impact, do it again.

~ VCs invested $7m in a company that burned through $4m in four months. How to navigate that? They baselined the company and targeted a mega customer, which gave them time to work on other problems.

~They negotiated with manufacturers to increase margins from 8% to 32%.

~ Increased revenue, reduced expenses, and improved margins by focusing on one thing repeatedly, after baselining.

~ Revenue is important for margins and getting funding. A great product isn't enough if people won't pay for it..

~ Trust your gut instinct when there are multiple right options.

~ Dano worked with Steve Jobs to launch the Apple Stores.

Quote of the Show: “Find the pain and heal it" is an important aspect of change management, and the pain of same has to be greater than the pain of change” – Dano Ybarra

Dano's Book-17 Lessons in Leadership To Safely Guide Your Business Through Calm and Tumultuous Waters. (Available On Amazon)

Revenue Northstar-https://revenuenorthstar.com/

Revenue Northstar Podcast-https://revenuenorthstar.com/podcasts/