Marketing for Survival: How Wisp (formerly My Bouncer) is Changing Lives with Liat Kaplan | Season 2 Episode 16

This week’s episode covers an incredibly important topic – safety.

Liat Kaplan is the mind behind Wisp (formerly My Bouncer), a groundbreaking product designed to protect adults in vulnerable situations at bars and nightclubs. Discover how marketing and compassion intersect to create solutions that empower and change lives, especially for women.