#1: Sukhpal Saini - Why Building Startups Is Not a Risky Bet

Nov 2 2023 • 1 hr 8 mins

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EPISODE DESCRIPTION

Sukhpal Saini is one of the cofounders of of Engyne, a platform that is simplifying SEO for folks. Before this, Sukh has built and shipped over 30+ products in the last 8 years.

Sukh is someone who perfectly embodies the builder spirit.

In this episode, you'll learn:

How Sukh's journey as a founder it started with a failure
How Sukh approaches learning and iterating on his mistakes
Why building a startup isn't a risky bet
Why SEO is beautiful and we should pay more attention to it

Sukh's Website / Company / Twitter / Linkedin
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TIMESTAMPS

(00:00) - Opening
(00:57) - Intro
(02:10) - Today's Guest
(02:41) - What We Learn Today
(03:24) - Failing IIT Exam & Moving to Canada
(05:36) - "I Have No Choice But To Persevere"
(08:16) - The Pitch to Parents
(11:12) - Security Guard at The Facebook Office
(13:51) - Power of Visualization
(15:26) - Designing With Specific Users in Mind
(17:28) - Testimonials as Receipts Of Work
(18:57) - Getting First 10 Customers
(20:56) - "I Built Something. I Spent A Lot of Time on It. And Nobody Wanted to Use It."
(25:17) - Selling Blueberry-flavored Honey
(30:30) - The Method of Isolation
(33:47) - The Power of Swimming In It
(37:21) - "I'm a Sikh. The Word Sikh Literally Means To Learn"
(40:30) - Advice for Other Technical Founders
(42:38) - Why Having More Skillsets Maximizes Chances of Success
(45:50) - To Me Building a Startup Doesn't Feel Like a Risky Bet At All"
(49:45) - The Most Scary Thing
(51:02) - The Joy of Building
(52:31) - Why He Hates Haircuts
(56:59) - SEO is Beautiful
(01:01:19) - Vision for Engyne