Armed with the awareness that 80 percent of new inventions will fail -- the creative and inimitable Peter Lisoskie joins Erica today to share insights into what goes into inventing! "When you go through a process of coming up with an innovation, the first thing I always look at is in what we're doing is we want to find an obvious solution to a non-obvious problem," says Lisoskie. "This gets into the whole idea of category design...How do you define a new category? Category kings are things like Uber and Google and things that we know that they've risen to the top. It's because they've done something different. When we look at product development, I don't just want to create a better product, I want to create something different and I want to create a category." His latest discoveries are all in the field of interactive video & community building. "My mission is to create a 1M entrepreneur movement away from social chasing and empty calorie content to creating interactive video adventures that support customer relationships and boosting scalable revenue." You can find Peter Lisoskie on LinkedIn: https://www.linkedin.com/in/petelisoskie/, and you can tune into his invention stories on Substack: BeRelatable Substack.