Biodiversity is the diversity of life on Earth, and it is vital for our planet and our well-being. But how do we know if we are having a positive or negative impact on biodiversity, and how can we improve it? In this episode of the NatureBacked podcast, Tarmo Virki spoke with Zoe Peden, partner at Ananda Impact Ventures, an investment firm that supports innovative solutions for biodiversity conservation and restoration. Zoe shared her insights on why biodiversity is important, the challenges and opportunities of measuring and verifying biodiversity impact, and how one of her portfolio companies, NatureMetrics, is using the environmental DNA method to provide accurate and reliable data on biodiversity in various ecosystems. She also discussed some of the lessons learned from the carbon market, and how to avoid some of the pitfalls and risks that have plagued the carbon credits system. If you want to learn more about Zoe's work and vision, listen to the full podcast episode or subscribe to the NatureBacked newsletter on LinkedIn for more stories about the people changing the world. Learn more about your ad choices. Visit megaphone.fm/adchoices