108: Hardware Design Tips from Apple & Intel Leader

Product Startup

Jan 5 2022 • 28 mins

Kapil Kane is the Director of Innovation at Intel and founded Intel’s internal hardware invention incubator. Prior to that he was a Product Design Lead and Manager at Apple. He is also a fellow keynote speaker, and he has done two TedX talks. Today Kapil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from how the biggest hardware companies in the world prioritize and qualify new invention ideas. He is even going to walk through the step-by-step pillars that all Intel incubator innovations go through to prepare their idea for market success.

Today you will hear us talk about:

  • Developing engineers to think in the business way
  • Think about the market value
  • Business model canvas
  • Look for assumptions in your plan
  • Identify pain points
  • Validation plan
  • Testing MVP / Prototypes
  • Customer discussions (get out of the building)
  • Financial case
  • You need to have a lot of conviction to the product you are building.
  • Think about solving problems, not saying it cannot be done
  • 3 things you need to succeed: Technology, User experience, Business model
  • In hardware, when pitching, don’t just talk, show what you have built
  • Are you coachable or not.


Kapil Kane Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links: