159: Build a Community to Sell Your New Product Invention

Jan 18 2023 • 28 mins

Ashley Black is the founder of FasciaBlaster and many other related products. Her company sells millions of dollars of products per month directly to her customers all over the world, and has built a community of over 8 million followers on social media. She is also a two-time best-selling author. Her most recent book is titled From Passion and Purpose to Product and Prosperity. Today Ashley is going to share some valuable knowledge on how inventors, startups, and small manufacturers can build customer communities around your new hardware product, how to be the personal brand behind your product, and how to ensure successful brand growth so that you can be the next hardware startup unicorn.

Today you will hear us talk about:

Building a brand for a hardware product startup
Focused on ads that sold the products, but also getting them engaged in the actual community.
Get to that point in ads where you are breakeven.
Get out there and give deals to people for them to go out there and promote your product.
Advocate for yourself
There is magic as an inventor, the inventor themselves.
Let the audience know who you are as a person, not just the product
You don’t need to be pretty, you don’t need to be polished, you just need to be yourself.
You don’t need to do a ton of research when you re just promoting yourself
Be authentic
Sell to yourself
Self-funding
You have to be all-in
Lowering your CTA (customer acquisition cost). The bigger the community, the lower the cost per acquisition.
What is Plan B, there is no Plan B.
If you’re an inventor out there, and you know your product can help, then it’s only up to you and your commitment.
If you want it to be a hobby, it’s just that, but if you want a legacy business.
People have a lot of societal safety nets
The world is huge, find the others out there that resonate with you and your product