183: Getting a New Hardware Product into Retail Stores

Jul 7 2023 • 21 mins

Yohan Jacob is the Founder and President of RetailBound, an agency that helps emerging hardware brands get into major retail stores and sales channels. RetailBound has been around for 14 years and has worked with over 4,000 product companies. Yohan himself has spent 30 years in the industry, including being a major buyer for Sears and Office Max. The last episode we talked about scaling up when in retail stores. Today Yohan is going to explain to inventors, startups, and small manufacturers why retail is a huge sales opportunity in 2023, how to overcome objections to going the retail store route, and how to smartly begin your relationship with a retail store chain.

Today you will hear us talk about:

Retail stores are not dead
Retail stores have got better at being omni-channel, where they also sell online and in collaboration with their physical stores
There are many elements of value in selling an invention through retail stores.
Leverage the presence of your product in retail stores to use that media to increase the value of your product online and with various stakeholders of your product and product business.
Think about selling to distributors who then sell to retailers
A basic marketing plan
Start small when going into the retailers, then grow.
Profitability
Leveraging online sales to sell more product
Don't overcomplicate things, and don’t have fear.

Yohan Jacob Links:

LinkedIn | RetailBound

The Product Startup Podcast Links:

https://www.ProductStartup.com/

Mako Design Links:

https://www.makodesign.com/

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

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