114: Designing an MVP for a New Consumer Product

Product Startup

Feb 16 2022 • 28 mins

Magnus Skold is a 20-year industrial designer.  He started in designing ultra-high-end interiors for private jets for international royalty, then worked with commercial airlines, then worked with Dell and a number of other brands, and then for the past few years, is a senior industrial designer with me at Mako Design.  Today Magnus is going to share some valuable knowledge on how inventors, startups, and small manufacturers should think about the importance of a minimum viable product when developing their first product for the market.  How MVP is important for cost, simplicity, modern design, production smoothness, and even onto benefits and feedback from end-users.

Today you will hear us talk about:

  • MVP design defined
  • Levels of complication
  • Has it been thought through
  • Free vs costly choices
  • Keeping things clean/tidy/elegant
  • Matching the aesthetic of the environment
  • Nothing more, nothing less
  • Purity of purpose
  • The true costs of complexity


Magnus Skold Links:

The Product Startup Podcast Links:

Mako Design Links:

Kevin Mako Links: