062: Smoothing the Buying Process When Marketing Your New Product

Product Startup

Feb 9 2021 • 35 mins

Eric is the President of The Five Echelon Group, a full-stack marketing agency.  He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.  With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer’s buying process.

You’ll hear Kevin and Eric talk about:

  • How to market your new product in the modern world.
  • How to perfect your product's marketing message.
  • Best practices for smoothing out the buying process for product purchasers.
  • And more.

Episode Links

The Product Startup Podcast Links:

Eric Dickmann / Virtual CMO Podcast / Five Echelon Links:

Mako Design Links:

Kevin Mako’s Links: