Host Debbie Bowden presents a featured insight with Erin Silva, Project Manager at the Eastern Shore Regional GIS Cooperative (ESRGC). Data visualization for businesses involves using graphical representations such as charts, graphs, maps, and dashboards to present complex data in a visually understandable and insightful manner. Listen in to hear how recent ESRGC projects enable local business owners to make informed decisions, identify trends, spot opportunities, and communicate their findings to stakeholders.