Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success.

00:00 Introduction and Guest Background

00:59 Carol's Journey and Book Contribution

02:48 The Impact of 'Buyer First' on Salespeople

04:57 The Concept of Collaborative Selling

09:20 The Importance of Mindset in Sales

10:56 Overcoming Non-Supportive Beliefs

17:49 Personal Growth Through Writing 'Buyer First'

19:39 Dealing with Bad Sales Days and Final Thoughts

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Order BuyerFirst on Amazon or here: https://carolemahoney.com/books/buyerfirstbook/