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Empathy isn't just a buzzword within customer support—it's a vital tool that we can use as customer support specialists to connect with our podcasters.

On this episode of Happy to Help, Brian Johnson from the Buzzsprout Support team joins Priscilla to talk about the power that Empathy has when supporting customers. Brian's hospitality background at Chick-fil-A gives him some great insight into how personal connection can build brand loyalty.

During this episode, we discuss empathy's critical role in customer interactions and discuss why it's a soft skill that is not only hard to teach but also essential to seek out during the hiring process. We take some time to look at how empathy can help turn a frustrated customer into a happy one and we walk through some practical uses of empathy in our support communication.

Plus, we discuss a Support in Real Life story from a listener!

We want to hear from you! Share your support stories and questions with us at happytohelp@buzzsprout.com!

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To learn more about Buzzsprout visit Buzzsprout.com