In this episode, your host Tareka is joined by special guest Allison McFarland, Founder and CEO of Allison McFarlane Inc., unraveling the secrets of leadership branding and reputation management. Allison's unwavering dedication and unique personal brand shine through, emphasizing genuine care for people and active involvement in women's empowerment.  She also shares personal branding expertise and LinkedIn's professional reputation management expertise, offering valuable insights into managing a digital footprint and providing executive coaching and leadership development strategies. Together, their discussion delves into key insights on leadership, branding, and consistency during transitions, addressing challenges in finance and accounting, personal growth opportunities, and the crucial intersection of leadership and personal development.  Are you ready to unlock the secrets of leadership branding, coaching, and reputation management? Join the conversation in forging a powerful community where women connect, share ideas and empower each other on their unique career journeys. Don't miss out—tune in and redefine your path to success! KEY POINTS: - Allison’s leadership story of advocacy, empowering women - What are the keys to success in career and business? - Understanding the importance of leadership branding - The pivotal role of consistency and stability in being a leader - Common challenges faced by leaders in the finance and banking space - The importance of giving people opportunities  - How coaching helps in self-improvement, career advancement, and personal growth - Immerse yourself: Expand your network by learning from others  - Strategies to consistently demonstrate a positive personal brand QUOTES:  "When I think of leadership branding, I'm thinking of how this person shows up who this person is, regardless of what's going on." — Allison McFarlane "If you have a desire to move into a space where you are managing people, and you're responsible for developing or nurturing high-performing teams, then you should aspire to be a leader. And it's being a leader who is modeling behavior [and] practices that you want [to be] seen or carried out by others." — Tareka Wheeler GUEST RESOURCES: Allison McFarlane Website: Allison McFarlane Inc.  LinkedIn:@allisonmcfarlaneinc  RESOURCES: - Visit The Professional DNA Podcast  - Schedule a Free Discovery Call! Let's talk about where you are and where you want to be in your career or business - Ask a Career Question! Have a career development or work-life harmony questions? Email Tareka at @infoyourprofessionaldna.com and use the subject line "Career Question". - Learn More! Visit https://twstrategicsolutions.com/ to download free resources and explore her career development services.  - Be sure to sign up for the Achiever Community email list to get weekly affirmations, career strategies, notifications about upcoming trainings, and so much more. Sign Up Today!  Follow Tareka on social media: LinkedIn | Tareka Wheeler _PMP - https://www.linkedin.com/in/tareka-wheeler-pmp/  IG | @professional_dna - https://www.instagram.com/professional_dna/  FB | @ProfessionalDNA - https://www.facebook.com/ProfessionalDNA  --- Send in a voice message here  DNA of a Professional is produced by EPYC Media Network