Xero Shoes: Moving Forward by Going Back in Time Episode 113 with Steven Sashen of Xero Shoes Steven Sashen, CEO of Xero Shoes, is one of the fastest men over 55 in the United States. He wears nothing but Xero shoes and swears by them. He says most shoe companies design shoes with luxurious cushioning and arch support, making your foot feel comfortable and protected. But those actually hurt the strength of your foot, he says, and cause more injury than his minimalist shoe line. His company manufactures and sells lightweight performance recreation footwear. People in 97 countries enjoy his sandals and shoes for everything from a stroll on the beach or hike in the woods to a gym workout or marathon run. Xero is all about NATURAL: Natural FIT -- your toes can spread and relax in the wide toe box. Plus the XERO-drop (non-elevated heel and low-to-the-ground design) allows for proper posture, balance and agility; Natural FUNCTION -- Xeros designs let your feet bend, flex and move the way they're supposed to. And they're so lightweight you barely feel them; Natural FEEL -- the exclusive, patented FeelTrue® sole protects you while also giving your feet and brain the ground feedback they want to feel. Listen to this information-packed BizSoup Podcast Radio episode with Steven Sashen about how naturally-designed footwear can improve your life. Talking points include: ●    How the major hype from shoe companies about motion control, padding, arch support and stabilization is destroying your feet. ●    Finding a name that fits the brand. ●    Ways to find a product that gives people what they really need. ●    How to listen to what people are asking for and get involved in the conversation.   Connect with Steven Sashen Website: www.xeroshoes.com Twitter: twitter.com/xeroshoes Facebook: facebook.com/xeroshoes LinkedIn: linkedin.com/company/xero-shoes/ Instagram: Instagram.com/xeroshoes/ Learn more about your ad choices. Visit megaphone.fm/adchoices