A strong personal brand is a leader’s most valuable asset, yet the process of discovering, shaping and maximizing this asset eludes many leaders. In this episode, host Rasheryl McCreary will talk with acclaimed American scholar and author, Warren Bennis about his views on personal branding and leadership. Through personal stories, shared in his recent memoir, Still Surprised: A Memoir of a Life in Leadership, listeners will learn how Bennis discovered his unique value proposition (personal brand) and developed his authentic voice. As a leader who is known as the “founding father of the modern leadership movement,” Bennis has engaged, inspired and motivated generations of leaders. Tune in to The Leader and The Muse to catch Bennis’s pearls of wisdom that can easily be applied to your own life and leadership journey.