Marketing Your Brand in the Digital Age

The Leader and The Muse: Inspired Personal Branding

Oct 4 2013 • 57 mins

Marketing has changed with the digital age. There has been a shift from identifying the needs and communicating the benefits of your brand to providing experiences customers and clients can be engaged in. Join host, Rasheryl McCreary, and her guests, Jen Francis, graphic designer and owner of Jen Francis Design, Jen McMurtry, Marketing Manager of KUDU Industries, and Ronda Woble, Director of Corporate Marketing & Public Relations for Senior Home Care, as they explain the new rules of marketing. In this episode, you’ll learn the basic marketing principles, the 5 pieces of collateral that every brand needs, 2 power marketing tips and how to manage your reputation and visibility in the digital world. Listen to The Leader and The Muse on Friday at 12noon PACIFIC to learn how to market your brand in the digital age.