In this episode I have the pleasure of hosting Lorna Taylor, the Instagram marketing expert from Lorna & The Gram. If you're looking to enhance your Instagram presence, this episode is a goldmine of insights. Lorna specialises in helping female entrepreneurs create authentic content and establish a strong online presence. She shares her journey from being a primary school teacher to becoming a successful entrepreneur.

During our conversation, Lorna delves into the common challenges people face on Instagram and social media. She addresses two key areas: individuals who recognise the importance of using social media but struggle to enjoy it, and those who have valuable content to share but fear putting themselves out there. Lorna offers practical tips to overcome these obstacles, including effective planning, and workflow management.

When it comes to content frequency, Lorna advises that there isn't a one-size-fits-all approach. The ideal number of posts, reels, and stories varies for each person.

Lorna generously shares her top three tips for Instagram success. First, she encourages busy entrepreneurs to schedule dedicated time each week for engaging with their audience. This intentional interaction can make a significant impact on building relationships and generating sales.

Second, Lorna advocates for actively participating on Instagram rather than passively scrolling. Taking the initiative to comment, reply, and initiate conversations can lead to more meaningful connections.

Lastly, she reminds us not to let the engagement on a single post define our self-worth or the success of our business. Lorna emphasises that follower count and likes do not directly determine income or overall achievement.

You can find Lorna on Instagram @lorna.and.the.gram
Website www.lornaandthegram.co.uk

Follow me on social media, it's @jenlistercoaching on Instagram and LinkedIn.

My website is Jenlister.com

Click here to get my 7 mindset steps to starting or scaling your business

Music and production by the amazing Strike Productions

Podcast management by Dean at DBVirtual