Brands these days are under scrutiny to produce timely and engaging content, especially when everyone is fighting for a piece of the consumers’ attention. Beyond just jumping on trending social media platforms, brands need to really think about the type of content they produce and how it can fulfil consumers’ needs and wants.

Aisha Speirs, creative director and executive editor, APAC, The Trust, WSJ Barron’s Group, shares how her team helps brands figure out the best ways to engage their audiences, and the types of content that works for consumers.

To learn more about The Trust, visit: https://thetrust.wsjbarrons.com/