Unlock the strategic mastery of business metrics with entrepreneur Caleb Roth in our latest chat, where measuring success isn't just a practice but a pivotal force in crafting your empire. From the leap of faith out of corporate life into the dynamic world of startups, Caleb's journey exhibits the transformative power of side hustles, flipping books, and the groundbreaking Scout IQ. He also unveils Empty Shelves, his unique partnership with libraries, emphasizing how traditional domains can evolve into innovative business models. With every tale and tool discussed, we underscore the fundamental importance of tracking key performance indicators to navigate the entrepreneurial seas with precision and insight.

This episode is a treasure trove for those yearning to set sail toward their business horizons, armed with actionable metrics that dictate the course to success. We dissect the art of goal setting through the prisms of unit economics, profitability, and the diverse scales of operations—whether you run a quaint shop or a bustling warehouse. By tethering ourselves to the right metrics and blending in invaluable customer feedback, we map the path from simple beginnings to monumental growth. Join us as we chart the terrain of data-driven triumph with Caleb Roth, and gather the wisdom to steer your business ventures towards uncharted successes.

To connect with Olivet’s Entrepreneurship Program, contact Program Director, Chris Perez at caperez2@olivet.edu.

To learn more about other entrepreneurship opportunities and the McGraw School of Business’s very own Createur Conference and Pitch Competition, go to Createur.Olivet.edu.