Brand USA is our nation's DMO, tasked with showcasing the USA as a premier travel destination. In this episode we welcome Tom Garzilli, Chief Marketing Officer for Brand USA. During today's episode Tom will dive into Brand USA's mission to create and build incremental inbound visitation from around the world to impact the diverse experiences our country has. We'll also discuss which international markets are recovering post pandemic, understand how creative storytelling continues to inspire mature and emerging markets, and discover new trends and how to leverage opportunities with the numerous programs and tools within Brand USA. No better way to kick off a new year of Tourism Heads & The Tales. * Note: Tom Garzilli recently announced that he'll be pursuing other ventures away from Brand USA at the end of the month and we wish him the best.