Human brains are wired to pay attention to stories. In fact, readers will remember the stories in a book for a long time, while forgetting about facts much sooner.

In this episode, I show you how to craft stories (both yours and other people's) into your book, so it can shine among the sea of boring business books in the market.

Are you ready to write your book?
Take The Author IQ Test and see how you score.

Music: https://www.purple-planet.com