Today’s guest on the “Phil with F30” podcast is Farryn Weiner – Founder of FarrynHeight Forbes List: USA Year: 2014 Category: Marketing & Advertising By recognizing her skills as a storyteller and marketer, Farryn Weiner positioned herself as the leader of social strategy for Michael Kors. When social media was in its infancy, Farryn took a risk in creating the first Instagram ad ever! That risk paid off and proved that Farryn was ahead of the trend in creating social media and understanding consumer behavior shifts. Farryn has also held social media positions at Jetsetter.com and the Sweet Green restaurant chain. When the entrepreneurial itch came, she started FarrynHeight. Her work is still about telling stories to build brands while helping companies identify and solve their marketing challenges. I’m impressed with Farryn’s ability to inspire business leaders to access their core values. It’s also a reflection of how she leads her life and her business. We discuss: The excitement of creating the first Instagram ad. Using critical feedback. The importance of authenticity in brand building. Her focus on strengths, not weaknesses. Self-funding success. Shedding fear. Big sister leadership style. Hiring for strengths and values, and not skills. Farryn shares valuable work and life lessons.  It’s also a common theme in her new podcast.  I hope you enjoy our conversation. “Under 30 Seconds Round” 1. What is the book you’ve gifted more often than any other book, and why? How Will You Measure Your Life? by Clayton Christensen, James Allworth and Karen Dillon.  Clayton is the first person who got me thinking about how I can be happy and successful in my career at the same time. 2. What’s one of the best investments and one of the worst investments you’ve ever made and why? Best - Investing in myself. Worst - Thinking about what I should invest in. 3. What’s the most impactful thing you do in your Morning and Evening routines? AM - Concentrate on breathing. PM - Take a bath when I can as it’s a forced calm. 4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business? I would “ask why,” start understanding the why, and look for the problem rooted in the why. 5. What’s something you never knew you needed? An infrared sauna and a heated blanket. In the REVIEW SECTION, please let me know… The city / country you’re tuning in from! How Farryn Weiner’s story has inspired you! And, your favorite part of this episode! Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!   GUEST INFO: Farryn Weiner - Founder of FarrynHeight CONTACT: Twitter @jetsetfarryn and Instagram @jetsetfarryn WEBSITE: https://www.farrynheight.com/ PODCAST:  www.farrynheight.com/podcast HOST INFO: Phil Michaels SOCIAL: @iamphilmichaels YOUTUBE: www.youtube.com/philmichaels PODCAST WEBSITE: www.philwithF30.com PHIL’s WEBSITE: www.iamphilmichaels.com Learn more about your ad choices. Visit megaphone.fm/adchoices