Today’s guest on the “Phil with F30” podcast is Lizz Warner – Founder of Gleam Dating Forbes List: USA Year: 2020 Category: Media Ever wonder what makes a video go viral?  My guest Lizz Warner is extremely talented at creating social media content that does just that.  Lizz is the creator of BuzzFeed’s first travel brand called “Bring Me!” which became the #1 Travel Publisher on the Internet in under a year with over 4-billion views. She was also the content creator for NBC’s Snapchat for the 2016 and 2018 Olympics.  On top of that, she was a producer for Joe Biden’s social media campaign while simultaneously working on her app.  Her app is a modern-day dating timesaver called Gleam. It allows people to screen their dates over a video call before meeting them in person.  Lizz shared some great insights on how to create viral videos including: Her story on creating content that positively affects people’s lives. Being a bit of a data scientist to understand who watches a video. The importance of testing, experimenting, and reiterating. The first three seconds rule. Insights into the use of video titles, visuals, audio, and graphics. Lizz is an expert in knowing how to test both content and products for usability and marketing. She gives a behind-the-scenes view of how she created Gleam and how the app will expand because of consumer research. I enjoyed how Lizz shared her great takeaways for making her products a success.  I know you’ll be able to implement her strategies right away! “Under 30 Seconds Round” 1. What is the book you’ve gifted more often than any other book, and why? The Mom Test, Rob Fitzpatrick.  It shows you how to test an idea without bias. 2. What’s one of the best investments and one of the worst investments you’ve ever made and why? Best - Buying Tesla stock at the right time. Worst - Investing in BP.  People don’t want to invest in oil and gas. 3. What’s the most impactful thing you do in your Morning and Evening routines? AM - I don’t have a morning routine.  I roll out of bed when I have to. PM - I tend to get most of my work done late at night when it’s quiet and silent.  I suggest people just do what’s right for them. 4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business? I would put the money towards the new dating app I’m creating.  Or I would start a production company that was geared towards saving the planet. 5. What’s something you never knew you needed? My Vitamix.  I even make my own almond milk! In the REVIEW SECTION, please let me know… The city / country you’re tuning in from! How Lizz Warner’s story has inspired you! And, your favorite part of this episode! Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!   GUEST INFO: Lizz Warner – Founder of Glean Dating CONTACT: Twitter @wanderlizz and Instagram @wanderlizz WEBSITE: GleamDating.com HOST INFO: Phil Michaels SOCIAL: @iamphilmichaels YOUTUBE: www.youtube.com/philmichaels PODCAST WEBSITE: www.philwithF30.com PHIL’s WEBSITE: www.iamphilmichaels.com Learn more about your ad choices. Visit megaphone.fm/adchoices