Simon is the CEO of ATUNE Health Centres, Newcastle's leading integrated health care centre. Since its inception, ATUNE has grown from a single employee in 2006 to over 60 team members with 2 locations and 17 different health professions and is now a multi-award-winning centre.

Simon has experienced illness during his life and it was through this lived experience that he had a vision of what better healthcare could look like. Simon could see how improvements could be made to a person's healthcare journey if lifestyle factors were considered in a holistic way. He is incredibly passionate about health and seeing individuals, and the community, discover the truth about their health, restoring lives one at a time.