In this episode, Rob from WBBM NEWSRADIO delves into 'Sephora Kids,' an intriguing phenomenon involving tweens gravitating towards skincare, driven by social media platforms like TikTok. Speaking to us is Bob Phibbs, CEO of the Retail Doctor, based in New York. Bob explains how these young girls from 10 to 12-year-olds are watching skincare videos online, visiting stores like Sephora and Ulta, and selecting high-end products designed for mature skin. The result? There is an unfortunate increase in skincare issues among the young demographic, including acne and rashes.

As parents struggle to cope with the unexpected blow to household budgets from expensive skincare products, the conversation also touches upon body image, how young teens strive to be popular and imitate adults. Bob discusses the pivotal role played by retail associates