Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy across industries, customer education is becoming a true discipline in tech and many teams are moving to education-as-a-service models.

In this episode, Matt reviews some of the key insights from the 4th Annual State of Customer Education Survey developed by Thought Industries, and the State of Technology Services 2023 report, developed by TSIA. He examines some of the key metrics regarding the return on investment for Customer Education programs.

If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer education program your customers will love.