Today's episode is my interview with Pat Hazell. Pat is one of the original writers for NBC's Seinfeld, a Tonight Show veteran, a critically acclaimed playwright, and a contributing commentator to National Public Radio. Showtime declared Pat to be one of the five funniest people in America.  Currently Pat is the Chief Creative Officer at Sweetwood Creative and producer and host of the podcast,  Creativity in Captivity. Most don't really understand what business they are really in. Clarity is key to success. Listen to Pat and I banter about how to better understand and get the clarity necessary to really understand how you serve others and really create the transformation they are looking for in their business and build brands that stand the test of time, regardless of trend.