For years now, businesses have coveted that top search engine results ranking spot. But with AI search tools, that may now be an obsolete goal. So how can small businesses, in particular, utilize this evolving technology to continue to get in front of their customers and clients? How do we “do” search in the age of AI? Well, here to help us shed some light on all this is Wil Reynolds, founder, and CEO of Seer Interactive.

Wil comes to us from Philadelphia, where he started his agency in his living room in 2002. Now, seer has more than 200 team members all across North America helping clients stay visible to their customers as the digital landscape continues to change. He's a sought-after thought leader and speaker at conferences and events where people come together to discuss the future of the Internet.

For any resources mentioned on the show today, visit our show notes over at experian.com/smbmatters.

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