In an increasingly connected world, customer experience has become a make or break asset to any company.B2Bs are now being faced with the choice to adapt or age-out.On this week’s episode Sangeeta Mudnal , VP of Customer Experience at Crown Castle, joins us to talk about building mutually beneficial relationships with consumers by delivering thrilling customer experiences. What we talked about:- Differences between B2B and B2C- Why B2Bs need CX- Achieving brand advocates- How to thrill customersItching for more CX goodness? You can find this interview, and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.