The entire word of Direct Mail has been turned topsy turvy by entrepreneur and DirectMail2.0 Founder Brad Kugler.

Kugler took time from a busy schedule to chat with The Florida Business Forum Podcast Host Sam Yates to discuss where Direct Mail has been historically and where revolutionary changes and technologies, including artificial intelligence, are taking today's modern marketing and advertising team.

The dynamic duo also talked politics and how what you may see in your mailbox over the next fourteen months may be tied directly to an omnichannel campaign that begins online, circles your local voting precinct, and ends up in your traditional mailbox.

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