“You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.”

Topics covered:

• (0:45) Types of merchandise you could make
• (4:00) Cons of having merchandise for your show
• (8:05) Pros of selling merchandise at live events
• (13:25) How to share merchandise with your podcast guests
• (16:15) Cons of live events as merchandise

Links mentioned:

• Anna Farris’ Unqualified podcast
• The School of Greatness podcast
• John Ruhlin
• Tiff Tyler
• Christine Baird
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