There's no denying that Taylor Swift's Eras tour has provided a substantial economic boost to cities where she has performed. According to research conducted by Question Pro, the tour is estimated to have generated nearly $5 billion in consumer spending in the United States alone. This past summer, Taylor Swift brought her Eras tour to Minneapolis, delivering two sold-out performances at US Bank Stadium. Our guests today have firsthand knowledge of the profound impact the Eras tour had on Minneapolis' economy. Courtney Ries, Senior Vice President of Destination Branding and Strategy for Meet Minneapolis, and Christy Loy, General Manager for the Canopy by Hilton hotel Minneapolis Mill District, shed light on the significant contribution made by the Eras tour to the economic landscape of Minneapolis.

Meet Minneapolis
Canopy by Hilton Hotel Minneapolis Mill District
Experience Rochester, MN