Episode 21: Douwe Bergsma - Piedmont Healthcare

The Backstory on Marketing

Feb 15 2023 • 55 mins

About this Episode: What does it take to change the brand in healthcare?

Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.

Interested in learning more? Check out their website: https://www.piedmont.org

About Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities.

Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years.

His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.

Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.

He graduated from the School of Economics and Business at the University of Groningen, Netherlands.

Links:

LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsma

Piedmont Healthcare: https://www.piedmont.org

YouTube Channel: https://www.youtube.com/user/piedmonthealthcare