Episode 6: Addressing the Challenges and Trends of Modern Lead Generation

Join us for another episode of Enformed Insights, where we interview industry experts and gain personal insights into how they find success in their fields. In this episode we sit down with special guest, William DeCourcy, and dive into the importance of lead generation, compliance, and his innovative work at AmeriLife is transforming the insurance marketing space. William also shares some personal insights on building and managing high-preforming teams with a focus on balancing compliance and productivity. Tune into this new episode as we highlight the future of performance marketing and its role in driving success for insurance agents and sales teams alike.

Key Discussion Points:

• The Role of Performance Marketing in Insurance

• Balancing Compliance with Lead Generation

• Human-Centered Design and Agent Feedback

• The Future of Performance Marketing in Insurance

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