Melbourne, Australia.  When I lived there I didn’t know it for its cakes, I knew it for its coffee.  But things have changed a lot!  One of the largest content creators around lives here and joins us for this episode - I’m referring to Tigga Mac and her bestie Katie.

They’ve gone from slaving away in their tiny kitchen just keeping on top of cake orders to be internationally recognised for their antics on social media.  I learned so much talking to them about mastering social media - and particularly TikTok where they have - are you ready for this? - over 1.6million followers.

This has transformed their baking journey from taking cake orders to content creation and brand deals, but still, making lots of cake.  There are so many interesting themes and ideas that they come with up for content but at the heart of it is still they are self-taught, highly-talented bakers.

Years of grinding away to build up their business has given them the confidence to go create and have so much fun doing it - as a team  Get your notebook out for this one because there are so many useful lessons shared so kindly by these two lovely people.  We’re really excited to share this with episode with you! Enjoy!

-Haf

Learn more about TIgga Mac here:

TikTok - https://www.tiktok.com/@tigga_mac
Instagram - https://www.instagram.com/tigga_mac
Facebook - https://www.facebook.com/cfdaus/
YouTube - https://www.youtube.com/@tiggamac
Website - https://tiggamac.com/homepage

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This podcast is produced in London and Madrid by OLBAA.

OLBAA makes the best dessert packaging on the market because it's designed by a baker and not by a spreadsheet. From strong and tall cake boxes, to the game-changing tall cupcake boxes, OLBAA loves to innovate the packaging to make bakers' bakes look the best they can be. After all, you've spent hours making all those amazing desserts, why put them in a cheap and flimsy box? Show it off and make a statement with OLBAA.

To find out more, head over to www.olbaa.shop

Sponsorship enquires (starting at as little as £50) and any questions you may have, send them over to info@olbaa.uk

See you next time on My Baking Journey!
-Haf & Rachel