During this episode of the Catholic School Leaders Podcast, marketing expert Kirby Hasseman was welcomed to discuss marketing strategies specifically catered for educational institutions. Drawing from his successful marketing career and role as CEO of Hasseman Marketing and Communications, Kirby deconstructed the concepts of marketing, advertising, messaging and branding, and how they intertwine. He also discussed the power of storytelling in marketing, the importance of engaging audiences in a memorable and meaningful way as well as strategic utilization of social media for optimal audience engagement. Specifically, Facebook groups were highlighted due to their higher audience engagement rates. How to manage negative online reviews and the role of branded merch were discussed as well. The show provided tips on boosting profitable media projects, time management for promotional projects and insightful strategies for fundraising campaigns using branded merchandise.

01:39 Understanding Marketing, Advertising, Messaging, and Branding
05:00 The Power of Repetition in Marketing
05:32 The Role of Employees in Branding
06:53 Creative Ways to Engage Audience
07:34 Leveraging Social Media for Marketing
08:37 The Importance of Positive Content and Audience Engagement
13:52 Utilizing Facebook Groups for Increased Engagement
18:16 Leveraging Facebook for School Marketing
18:56 Strategies for Boosting Facebook Posts
21:32 Handling Negative Press on Social Media
27:35 Effective Use of Branded Merchandise for Fundraising
28:08 Choosing the Right Swag for Your School
32:28 The Importance of Good Design and Planning in Merchandising