In this first episode in a three part series, I will be discussing with my guest Richard Liverman all things related to Retail Marketing. We discuss best practices, innovation in this space and how Retailers can get more clarity on how to execute marketing for their bricks and mortar retail stores.

We discuss strategies around using a low-cost budget to none at all in retail marketing and how you can leverage this more to drive footfall, average transaction sales and items per customer through your business.