In this episode I will be chatting to Sales Relationship Coach Jason Cooper. We discuss the power of relationship building with customers.

Some of the topics we discussed were:

• Selling and focusing on the Customer first and Sale second Relationship approach when building trust and rapport with customers.
• We also delve into attaining new customers and retaining the ones we have.
• Dealing with rejection in sales and strategies to use in order to overcome this.
• Training your sales team in building relationships with customers.

We discussed these and lots more in the episode.